About
PPC strategist at an agency, maintainer of this encyclopedic directory of the modern PPC software stack across eight functional categories.
Most published “PPC tools” lists are 10 tools deep, organized by ranking. The reality is the modern PPC stack runs across 8+ functional categories, with 60+ tools that earn consideration depending on your specific stack architecture. The directory here is built for advertisers actually building stacks, not browsing rankings.
An encyclopedia organizes by job-to-be-done. You come looking for a tool that does X; the directory shows you the 4–6 tools that do X well, with annotations on which one fits which spend tier or buyer persona. That’s the discovery mode that matches how stacks actually get built.
Five prebuilt stack templates live on the methodology page — solo agency, in-house at $100K MRR, ecom Shopping-heavy, B2B lead gen, enterprise. Each is a curated 5–8 tool stack with reasoning. They’re the equivalent of “starter packs” for common situations.
Sponsored placements, affiliate-for-ranking arrangements — declined.